Council of Independent Restaurants of America (CIRA) Chooses CAP Creative for Agency
CIRA (Council of Independent Restaurants of America) has retained the services of Sarasota, FL-based CAP Creative, an award-winning Branding, Design and Public Relations company, to help define the CIRA brand and develop an effective marketing plan.


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FOR IMMEDIATE RELEASE

NATIONAL ORGANIZATION CHOOSES LOCAL FIRM
Council of Independent Restaurants of America Picks CAP Creative

/Vermont News Articles/ - SARASOTA, FL, September 30, 2005 - Roxanne Joffe, president, and Sam Stern, CEO, of CAP Creative, an Advertising and Public Relations firm specializing in Brand Development and Management, have announced that their company has won the Council of Independent Restaurant of America (CIRA) account. "We're thrilled," said Joffe, "and very honored." Joffe said CIRA first became interested in her firm when they saw the work CAP had been doing for the local chapter of the organization. "CIRA saw what we had done for the Sarasota-Manatee Originals and decided they'd put us on the short list in their Agency search. When they held their annual board of directors meeting here in Sarasota this spring, we had a chance to meet face-to-face," she said.

"We did a lot of research for the Sarasota-Manatee Originals," said Stern. "Once we defined the essence of the Brand for the local chapter, Don Luria, president of CIRA, was anxious to meet," he said. Stern and Joffe had their initial meeting with CIRA board members in May. "We had a couple follow-up dinner meetings at some truly outstanding restaurants," he said, "and we finalized the deal last week."

"I'm very impressed with the Branding work CAP did for the Sarasota-Manatee Originals," said Luria. He said the firm's I'm an Original concept was something he hoped to incorporate into CIRA's national campaign. "Our mission statement is Preserving Our Communities' Culinary Sense of Place," he said, "and developing a memorable Brand that identifies our 800 member restaurants in the consumer's mind is extremely important." Collectively, CIRA members generate $1.4 billion in sales yearly.

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